Meet Natasha also known as Natty. She is a personal stylist in Dubai who is changing the way people think about wearing confidence. Through NattyStyle, she transforms fashion into empowerment, helping people embrace who they are, not who they’re told to be. Her journey shows that real style starts with believing in yourself and ends with making a difference.
Can you introduce yourself and tell us what inspired you to start styling?
I’m Natasha, but most people know me as Natty. I’m a Dubai based personal stylist and shopper, and my journey into fashion was born from insecurity. I grew up with very little, surrounded by people who had more, and that contrast made me deeply aware of how fashion could shape confidence.
What began as a way to express myself slowly turned into something more meaningful helping others who felt that same sense of limitation find confidence through their clothes. My role is to guide them, to refine their choices with expertise, and to remind them that style is deeply personal. That’s what inspired me to create NattyStyle to bridge fashion with self-expression and turn getting dressed into a form of empowerment.
Was there a moment in your life when fashion really made you feel something or helped you express yourself?
Yes, there have been many but one moment I’ll never forget was my first interview at a fashion boutique. I wore this simple black suit that, looking back, would probably never fit me today. I remember adding a floral brooch to it such a small detail, but it completely transformed how I felt.
In that moment, I was confident, elegant, and ready to belong in the world of fashion. That outfit taught me how something as simple as a brooch could shift energy.
Working with a luxury brand like Jimmy Choo must have taught you a lot. What lesson from that time still guides your work today?
Jimmy Choo taught me the art of storytelling every shoe wasn’t just a product it represented a mood, a vision, and a certain kind of power that came alive the moment you walked in those heels. But the most valuable lesson I learned during that time was this: not everyone who can afford luxury feels the need to dress for it.
Some of the most confident clients I met carried themselves with quiet elegance, wearing the simplest pieces without needing to flash a brand at your face. That experience taught me that true style has nothing to do with your bank balance it’s about self assurance and knowing who you are.
How has living and working in Dubai shaped your approach to style and your clients?
Dubai is a true melting pot of cultures, ambition, and aesthetics. My clients range from modest dressers to fashion-forward executives, each with a completely unique relationship with style. Living here has taught me to be adaptable and deeply respectful of individuality.
It’s also made me bolder because Dubai celebrates vision. If you have the drive to succeed, this city gives you space to dream big. You can come from any background, and still find yourself on a path of opportunity. That mindset shapes not only how I style but also how I guide my clients with confidence, courage, and gratitude for the place that makes it all possible.
Building a business has its challenges. Were there times you doubted yourself, and how did you overcome them?
Many times. Especially in the early months, when I had clients cancel or when opportunities didn’t convert. Self-doubt creeps in when you’re building something from scratch. What keeps me going is remembering why I started to make people feel good about themselves. I’ve learned to treat my lows as lessons, not verdicts. Growth doesn’t come from perfection; it comes from persistence.
Style is often linked to confidence. Can you share a moment when fashion boosted your own confidence?
It happens every single time I follow up with a client and hear them say, “Natty, that look turned heads – I was seen, I was heard.” Moments like that give me so much hope, because I know the little steps we take together, building a wardrobe for their future vision are creating something far deeper than outfits. They’re building confidence.
And truthfully, there are days I’m juggling motherhood in my shorts and T-shirt, hair undone, just trying to keep it together. But when I dress up and show up for clients, events, or even myself, I’m reminded why I do what I do. Fashion doesn’t just help me lead others; it helps me lead myself with purpose and pride.
When you need to look put together quickly, what’s your go-to outfit?
All white always. It’s my lucky color, and it instantly lifts my energy. I’ll usually go for an off-white top paired with white trousers, beige heels, and a matching white bag. And I never forget my gold earrings they add that subtle touch of confidence and warmth. There’s something about wearing white that feels so fresh, so clean it’s like carrying light with you wherever you go.
Parting with clothes can be emotional. How do you handle pieces that hold memories?
Honestly, I have zero attachment when it comes to letting go of things. I’ve always believed that tying your soul to material possessions only keeps you longing. Letting go gives you freedom and nothing truly bothers you once you learn that.
I was 13 when my suitcase was stolen by a luggage carrier at a railway station in India. I cried so hard it had my favorite printed leggings and sneakers, things my mother could barely afford. But once the tears stopped, I said it out loud, maybe he needed it more than I did. That moment shaped me. Even at that age, I realized that possessions come and go.
And I teach that to my clients too during wardrobe edits to release what no longer serves them, and to make space for new energy, new opportunities, and a new version of themselves.
Being a mom, traveler, and entrepreneur. How do these roles influence your personal style and the advice you give others?
They’ve made me practical and purposeful. I value comfort without compromising style. My wardrobe now is about ease, mix-and-match pieces, and silhouettes that move with me from client meetings to school runs. I tell women to dress for the life they actually live, not the one they feel pressured to display online.
Can you share a styling experience or client transformation that stayed with you and why it was meaningful?
There isn’t one big, dramatic story it’s the smaller moments that stay with me. Like when a client messages after an event saying, “Natty, I felt amazing people noticed.” Or when someone who once struggled with body confidence starts enjoying dressing up again because of my recommendations.
Sometimes, it’s a client who walks in with no idea where to begin and by the end of our session, they’ve gained a whole new understanding of style, fit, and what works for them. The thrill I get in those moments, watching their expression shift from uncertainty to excitement, is indescribable like as if I’ve done some magic.
Looking ahead, what impact do you hope Natty Style will have, and what legacy would you like to leave?
I want to be known for shifting mindsets through fashion for helping people realize that confidence can begin with something as simple as getting dressed. My dream is for individuals to own their space, to show up as who they are and what they want, unapologetically.
Especially those who haven’t had it easy, the ones who fight every day to make it to the table, to be seen, heard, and valued. I want to give them that superpower of belief, to remind them they can if only they dress for it. I’ll be that inner voice cheering them on along the way, because that’s what NattyStyle truly stands for.
