Dr. Soumia Benamar is showing people all over the world, from Abu Dhabi, how fashion can bring about change, give people power, and support sustainability.
Dr. Soumia Benamar has made her love of fashion into an initiative that goes far beyond trends in the heart of Abu Dhabi. She has figured out how to combine creativity, responsibility, and social impact, proving that fashion can be a good thing in the Arab world and beyond.
Her vision became tangible with the launch of the International Sustainable Fashion Runway on August 25 in Abu Dhabi. The event brought together designers from around the world, presenting collections crafted from eco-friendly materials.
It wasn’t just a display of style, it was a statement that fashion can be beautiful without harming the environment. The presence of Her Highness Sheikha Shamma bint Mohammed bin Khaled Al Nahyan highlighted the significance of the event, underlining how sustainability is becoming central to the region’s fashion industry.
Sustainability, according to Dr. Soumia, is now necessary rather than optional. Her strategy turns fashion from a straightforward creative process into a culture that embodies social ideals.
She emphasizes that elegance is not only in appearance but also in responsibility, in the choices made by designers, and in the impact those choices have on the world. Through her work, she is encouraging both established and emerging designers to see their creations as part of a larger conversation about the environment and society.
Beyond runways, Dr. Soumia’s initiatives extend to empowering people and communities. WAYAKOUM, her program for community integration, has hosted six successful exhibitions, supporting over a hundred participants from diverse backgrounds.
These events allow individuals, including young entrepreneurs and people of determination, to showcase their talents, share their work, and grow their skills in a real-world setting. Similarly, TAMHEED provides comprehensive training to prepare participants for careers or entrepreneurial ventures, equipping them with both personal and professional skills that will carry them forward in life.
Her initiative “She Is Elegant” celebrates women’s creativity, leadership, and resilience. Through cultural events, fashion showcases, and community programs, it places women at the center, highlighting their achievements while promoting sustainability and social responsibility.
Dr. Soumia’s vision reinforces that true elegance comes from values, impact, and the ability to inspire others, not just appearances.
She continues to connect fashion, sustainability, and community empowerment as the founder of the Soumia Benamar International Academy for Consultancy. Hundreds of people have participated in her training programs and projects, which have had a positive impact on communities and industries. By demonstrating that success can coexist with accountability and social responsibility, she has established Abu Dhabi as a center for sustainable fashion.
Fashion is about influence, creativity, and care, as Dr. Soumia Benamar’s journey shows. Her work encourages young leaders, designers, and businesspeople to think about how their actions affect society and the environment. In her hands, sustainability and elegance go hand in hand, demonstrating that fashion can be both elegant and functional while influencing a future in which innovation benefits both people and the environment.
